Set up a Business organization

Create your Business organization, connect its public Storefront, and choose what Orvelt should help you learn.

Updated August 10, 2026
BusinessGetting started

Your Business organization holds your public Storefront, projects, members, and billing. If you already manage an organization, use the organization switcher and select Add organization to start this setup.

Enter the business identity

Match or create the Storefront

On Let's connect you with users that love you:

  1. Search for your business name. Select its existing Storefront result when one appears, or enter a new business.
  2. Add a logo, description, and at least one category.
  3. Check the public URL. The indicator beside it must show that the URL is available.
  4. Select Continue.
The business identity step contains a business name, description, available Storefront URL, and category tag.
Screenshot description: The business identity step contains a business name, description, available Storefront URL, and category tag.

Add contact information

Verify public contact details

Enter the phone number customers can use. Verify the number when Orvelt asks for a code. Add the website and social usernames that belong to the business, then select Continue.

Leave Use this number for the business selected only when the verified number should also appear as the business phone.

Choose outcomes

Complete the research setup

Rank the outcomes Orvelt should optimize for, choose the marketing channels you use, and add marketing spend if it helps describe the business. Select at least one outcome, then choose Complete Onboarding.

Orvelt creates the organization and its Storefront project, then opens the Business dashboard.

The Business dashboard shows the populated Summer Menu Lab project and its project navigation.
Screenshot description: The Business dashboard shows the populated Summer Menu Lab project and its project navigation.

If setup does not finish

  • If the public URL is taken, change its final segment and wait for the available indicator.
  • If phone verification fails, request a new code and use the newest one.
  • If the organization already appears in the switcher, select it before starting another setup.

Next steps